About Follow The Founder
Follow the Founder is a self-funded, community-driven project designed to build authentic and engaging connections between founders and their audiences. Powered by personal investment, volunteer support, and generous donations, this initiative exists to amplify the real-life journeys of entrepreneurs — helping them grow their brands organically through honest, consistent storytelling.
At its core, the project focuses on managing and creating Instagram content that brings the founder’s daily experiences to life. From behind-the-scenes moments and business challenges to personal wins and community shoutouts, each piece of content is designed to spark conversation and foster meaningful engagement. We blend personalized posts, interactive stories, and user-generated content to keep followers actively invested in the founder’s journey. Engagement is never an afterthought — our team handles community management by responding to comments, replying to DMs, and facilitating real-time conversations.
While our primary focus is on organic growth, Follow the Founder can also be tailored to support paid promotional campaigns depending on your business goals. Our flexible approach means we can work alongside your broader marketing strategy to humanize your brand and build trust with your audience. Everything we do is tracked and refined using Instagram analytics, ensuring your story gets the visibility it deserves.
If you’re a founder with a story to tell or would like to partner with us, we’d love to hear from you. Get in touch to request a media pack and join a growing network of people who believe in the power of transparent, founder-led storytelling.
Our Aim
To offer a different, more authentic view of the journey to entrepreneurship and the many ways to achieve this title. Through authentically discussing the challenges, achievements, and lifestyles of entrepreneurs around the globe.
Our Mission
To share more about the lifestyle, challenges, achievements, and the process on a global scale. Sharing holistic healthy habits, tips & tricks to building a business, the benefits of global travel, and providing a mental tool belt to success.
Meet Annalee
Annalee is the Founder and CEO of Bash Creative, Inc., a boutique event strategy and production agency based in San Francisco, California. Specializing in meticulously crafting and executing events for discerning brands and private clients, Annalee has played a pivotal role in helping dozens of brands create resourceful and imaginative experiences for their external and internal audiences.
Driven by a perpetual pursuit of adventure and new experiences, Annalee currently embraces the lifestyle of a “digital nomad,” residing abroad. In this capacity, she immerses herself in diverse cultures, enhances her understanding of managing a global business, and expands her network to include individuals with unique perspectives from around the world.
Throughout her career, Annalee has harbored a profound passion for connecting people and providing mentorship across all stages of their professional journeys. As she commemorates her 10-year anniversary of self-employment, she channels this passion into creating Follow The Founder. Recognizing the inherent challenges of entrepreneurship and the occasional feelings of isolation and overwhelm, Annalee endeavours to establish a platform and community for fellow founders who navigate similar paths.
Help keep FTF Running
By following Follow the Founder, you’re not just keeping up with our journey — you’re actively supporting the creators behind it. Every read, share, and interaction helps us grow this platform. If you’d like to go a step further, you can also support us through donations, or by using the affiliate links we share from time to time. These may earn us a small commission at no extra cost to you, and they help cover the time, tools, and coffee that keep this project going. We’re committed to sharing accurate, helpful content, and while offers mentioned may change over time, everything is current as of the date it’s published.
FAQ
Follow the Founder is an Instagram-focused project that emphasizes community management, posting, and engagement to build a loyal following around a business founder’s journey.
The target audience includes entrepreneurs, aspiring business owners, and individuals interested in the behind-the-scenes journey of a founder growing their business.
The main goal is to authentically connect with audiences by showcasing the founder’s daily life, business challenges, and successes, fostering engagement and trust.
Content will range from business updates, behind-the-scenes insights, personal reflections from the founder, community engagement, and user-generated content.
If you’ve got a founder story to share or are interested in collaborating with us, we’d love to hear from you! Follow the Founder is all about showcasing real, authentic journeys from entrepreneurs and business leaders who are making waves in their industries.
Whether you want to be featured in a post, participate in an interview, or collaborate on a special project, we’re always open to new ideas and partnerships. Reach out to us to request our media pack for more details on how we can work together. Let’s celebrate your story with our community!
Yes, we’re open to advertising collaborations! If you’re interested in promoting your brand or product through Follow the Founder, feel free to reach out. We can discuss opportunities that align with our audience and goals. Simply contact us through the page here, and we’ll be happy to provide more information!
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The Latest Founder News, Stories, Tips and Learnings
Founder with
a story to tell?
Are you ready to share your extraordinary founder story or become a valued member of Follow the Founder?
We’re always seeking passionate entrepreneurs eager to contribute to our vibrant community and mission.
Whether you’ve triumphed over challenges, achieved significant milestones, or simply want to add your voice to our diverse tapestry of entrepreneurship, we’d love to hear from you!
Reach out to us today and let’s collaborate to amplify your insights, inspire others, and foster a supportive network for aspiring founders worldwide. Together, we can make a meaningful impact on the entrepreneurial landscape.
